The BCCI is all set to look for a new title sponsor as Dream 11 is all set to part with the BCCI. Dream 11 was the principal sponsor of team India. The fantasy Giants faced the heat of the new Online gaming and promotion bill. However as the seat for title sponsor is vacant,there are several Giants in contention to be team India’s new title sponsor. Here is a look at top companies which can be the new title sponsor of team India.
Dream11 had to pull out due to the new Promotion and Regulation of Online Gaming Bill, 2025 which bans real money gaming in India. This forced Dream11, a big name in cricket sponsorship in recent years to stop all paid contests and only offer free games.
Dream11 was started 18 years ago and had become the biggest fantasy sports platform in India worth $8 billion. In July 2023 they signed a 3 year deal for ₹358 crore to be the BCCI’s lead sponsor, taking over from Byju’s. They also had deals with Caribbean Premier League, Big Bash League and New Zealand’s Super Smash T20 tournaments.
Read Also:- Toyota Leads Race to Become Team India’s Next Title Sponsor
Though Dream11’s exit is a setback, their contract had a clause which protected them from penalties if laws disrupted their main business. This gives the BCCI a fresh start to negotiate a new deal.
Several types of companies are likely to be interested in sponsoring Team India:
Fintech Giants
Companies like Zerodha, Angel One and Groww have grown quickly and helped many people invest in stocks. Sponsoring Team India can increase their brand awareness and attract cricket fans who might also be interested in investing.
Automobile & FMCG sectors in line
Automobile and FMCG brands have a history of supporting cricket in India. Tata Group which sponsors the Indian Premier League (IPL) might want to invest in the national team as well. Other FMCG leaders might see this as an opportunity to increase their brand visibility before the Asia Cup.
Other big Contenders
Big Indian conglomerates like Reliance Industries and Adani Group have already invested heavily in the IPL and Women’s Premier League (WPL). This Team India sponsorship is an opportunity for them to expand their presence in international cricket and strengthen their sports marketing.
Asia Cup lies ahead
The Asia Cup 2025 is scheduled from September 9 to 28 in Dubai and Abu Dhabi, so the BCCI has just over 2 weeks to find a sponsor. If they don’t find one in time the Indian team might have to play without a lead sponsor which would be unusual for a strong cricket nation. They also need to reprint jerseys and handle promotional commitments for the Asia Cup quickly.Team India sponsorships are not just about the money; they connect brands with cricket which is India’s most loved sport. Previous sponsors like Byju’s and Dream11 used cricket’s massive reach to grow their customer base. The next sponsor will do the same, using brand visibility, fan engagement and digital marketing to get the most out of their investment.
Dream11’s exit might be the end of one kind of sponsorship but it opens up opportunities for fintech companies, automobile brands, FMCG companies and conglomerates to get into cricket marketing. The BCCI’s choice will impact the team’s branding for the Asia Cup 2025 and will also influence sponsorship trends leading up to the 2027 Cricket World Cup.
