IPL has grown into a global sports league. Its business, fan base and visibility has grown over time. By 2025, the numbers tell the story.
A Houlihan Lokey report says IPL’s total value grew 12.9% to $18.5 billion. The league’s brand value without teams grew 13.8% to $3.9 billion. IPL scores on both revenue and runs.
The BCCI made money. It sold sponsorship slots to My11Circle, Angel One, RuPay and CEAT for Rs.1,485 crore, a 25% jump from the previous cycle. Tata Group also extended its title sponsorship till 2028, signing a Rs.2,500 crore deal for five years.
Which teams are leading in 2025? Here are the top three IPL franchises this season, based on brand value:
Top 3 IPL Franchises in 2025
1. Royal Challengers Bengaluru (RCB)
This year, Royal Challengers Bengaluru (RCB) tops the chart. After years of trying, RCB won their first IPL title in 2025 and their brand value grew to $269 million (Rs.2,259 crore) from $227 million last year. Their broad fan base, social media presence and online content helped them rise. RCB’s merchandise sales and digital marketing also played a part.
2. Mumbai Indians (MI)
Mumbai Indians (MI) is second this year. Their brand value grew from $204 million in 2024 to $242 million (Rs.2,032 crore) in 2025. Without a title win, their consistent brand, youth programs like MI Junior and digital campaigns kept them visible. MI’s players and business structure kept their brand strong.
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3. Chennai Super Kings (CSK)
Chennai Super Kings (CSK) is third with a brand value of $235 million (Rs.1,972 crore). They dropped from the top spot due to a poor 2025 season and change in leadership after MS Dhoni’s retirement. While their fan base is large and they continue to sell merchandise, the team’s performance affected their brand growth this year.
