Former India captain MS Dhoni continues to represent Chennai Super Kings. He officially retired from international cricket in 2020, having played his last in 2019. During his international career, Dhoni scored more than 10000 runs and also won three different ICC tournaments as captain in white-ball format. Apart from this, the wicketkeeper-batter became the first India captain to lead his national side to become the number one Test side. Meanwhile, in this listicle, we will discuss the brands endorsed by the former India cricketer.
Brands endorsed by MS Dhoni
1. State Bank of India (SBI)
In October 2023, the Ranchi-player became the face of SBI, aligning with their image of dependability and integrity. His campaigns highlighted digital banking and customer-first philosophies, timed during the cricket fever of the 2023 World Cup. India made it to the final of the tournament and lost the final against Australia, having won every match before the finals.
2. Garena Free Fire
In September 2023, the 44-year-old was on boarded as the brand ambassador for the battle‑royale game Free Fire. His likeness even became an in‑game playable character named “Thala,” enhancing his digital presence. Free Fire is one of the major esports game which is played by many gaming creators who also stream their performances.
3. Swaraj Tractors
The Jharkhand player took on a rural connection in June 2023 as ambassador for Swaraj Tractors, promoting mechanised agriculture to Indian farmers with relatability and grassroots appeal.
4. Mastercard
Mastercard Inc. is an American multinational payment card services corporation headquartered in Purchase, New York. It offers a range of payment transaction processing and other related-payment services.
5. Enigmatic Smile & Rigi
In early 2023, the former CSK captain joined Enigmatic Smile—a rewards‑tech platform—and Rigi, a SaaS platform for content creators—as brand ambassador, strengthening their appeal through trust and tech.
6. Boost
A memorable long-term engagement since around 2008, Boost positioned Dhoni as the “secret of my energy,” blending sports and nutrition through inspiring campaigns that empowered women in sports and beyond. Boost is a nutritional drink which is famous among children.
7. GoDaddy
In a clever small-business–focused campaign, Dhoni transformed into “Bijness Bhai,” promoting digitalization for entrepreneurs through GoDaddy’s multilingual ads—a quirky yet trustworthy platform push. The platform offers the businesses, irrespective of their scale, to make a website and host it on the platform by paying a required fee.
8. BharatMatrimony
Dhoni fronted BharatMatrimony’s “Find Your Equal” campaign, showcasing modern marriage dynamics and promoting equality within relationships. His grounded persona added resonance to the messaging. As the name goes, it helps the potential grooms and brides to find their right matches.
9. Emotorad
An inventive collaboration, where Dhoni starred in a lighthearted ad for electric cycles, combining nostalgia, humor, and eco-consciousness to promote Emotorad’s new-age green mobility.
10. Jharkhand Tourism (Potential)
There was recent news (July 2025) that Dhoni might become the brand ambassador for Jharkhand tourism—his home state—lending his credibility and influence to boost regional sports and tourism. The collaboration is still under discussion.
