Mumbai Indians (MI), one of the most successful teams in the Indian Premier League (IPL), has announced Lauritz Knudsen Electrical and Automation as their new Principal Partner for the 2025 season. Lauritz Knudsen, previously known as L&T Switchgear, is a unit of Schneider Electric Group in India.
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New Logo on MI Jersey
As part of this partnership, Lauritz Knudsen’s logo will be displayed on the front of Mumbai Indians’ official new jerseys and training kits. Fans at the iconic Wankhede Stadium, MI’s massive 50 million global fan base, and viewers across the world will see this new branding during the 2025 IPL season.
Excitement Around the Partnership
The Mumbai Indians spokesperson shared their excitement, saying, “We are thrilled to partner with Lauritz Knudsen, a brand that stands for innovation and excellence. Together, we aim to continue delivering world-class cricket experiences to our fans.”
Deepak Sharma, MD & CEO of Schneider Electric India, highlighted how this collaboration connects their innovative brand with the passion of cricket. He said, “Lauritz Knudsen has supported India’s growth for decades, and partnering with a successful team like Mumbai Indians reflects our shared values of excellence and performance.”
𝐇𝐄𝐑𝐄 𝐖𝐄 𝐆𝐎!
— Mumbai Indians (@mipaltan) December 12, 2024
𝗠𝘂𝗺𝗯𝗮𝗶 𝗜𝗻𝗱𝗶𝗮𝗻𝘀 ⚡ 𝗟𝗮𝘂𝗿𝗶𝘁𝘇 𝗞𝗻𝘂𝗱𝘀𝗲𝗻
Read More 👉 https://t.co/2GdVfzZKJ2#MumbaiMeriJaan #MumbaiIndians #LauritzKnudsen pic.twitter.com/VyUZdil1JY
A Shared Vision for Growth
Lauritz Knudsen’s COO, Naresh Kumar, expressed pride in their commitment to India, adding that this partnership will help the company engage with millions of people across the country. Similarly, Rajat Abbi, Schneider Electric’s VP for Marketing, emphasized how the partnership aligns with their mission to empower India and promote innovation.
Building New Milestones
This strategic alliance between Mumbai Indians and Lauritz Knudsen is built on shared values and a passion for excellence. Fans can expect a fresh and exciting season in 2025 with this new collaboration leading the way.
Mumbai Indians’ Message to Fans
Mumbai Indians wrapped up the announcement with an energetic shoutout to their fans, asking everyone to cheer for this exciting new chapter: “Paltan, let’s clap for Lauritz Knudsen and MI!”
