JioStar Network being the new broadcast partner makes a great start for Season 2 of the Indian Street Premier League (ISPL). The league has already crossed 15 million viewers across all platforms for the first 11 matches (till January 31) and the TV reach for the Live Matches increased by 32% from last season.
With instant growth and worldwide recognition, the ISPL is elated to announce the induction of two new teams for Season 3, thereby considerably enhancing the magnitude and grandeur of the tournament.
The first two weeks of Season 2 were made memorable by exciting matches held at Dadoji Kondadev Stadium in Thane. These matches saw Amitabh Bachchan-owned Majhi Mumbai becoming the first team to secure a playoff spot by winning a staggering eight matches in a row.
Their run was then interrupted only by a loss against Ram Charan’s Falcon Risers Hyderabad, and, subsequently, Akshay Kumar’s Srinagar Ke-Veer and Hrithik Roshan’s Bangalore Strikers also joined Mumbai among the top four teams to have made it to the playoffs beginning February 12th with the finals set for February 15th.
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There have been Bollywood stars including Jacqueline Fernandes who lit up the opening ceremony, with the best in the entertainment industry setting the stage ablaze each night, including Mika Singh, Sonu Nigam, Jubin Nautiyal, Meet Bros, and many others all performing through the week for ISPL.
“The viewer statistics in fact establish our resolve toward making the ISPL a premier platform on which players are expected to enhance their skills and gain national recognition.” JioStar’s partnership consolidates this vision wherein great talents are scouted from the streets and provided a professional stage with high adoration at the stadiums. Season 2 has seen an immersive broadcast experience where the fans were glued to witnessing thrilling performances and high-octane action. The standard is being raised every time through innovations like DRS, speed cameras, etc., so this ISPL can serve as the new feeder line for developing Indian talents.”
“The ISPL, on the other hand, encapsulates the groundswell of support for cricket lowkey expressed in the form of Gali Cricket,” said Mallika Petkar, Head of Strategy & Business Development, JioStar-Sports. “With this partnership, JioStar is committed to powering the overall cricket ecosystem by showcasing the democratized access to the game and building excitement for a wider universe of players. The tournament’s talent pool is drawn out of a thorough nationwide scouting program, allowing brands to activate across the expanding circuit of amateur participation, and we expect to be able to grow these pockets of passion each passing year.”
The ISPL journey has rekindled the concept of entertainment in the Indian sports scene, and the success story has just set out on its way. With the introduction of two new teams plus an expanded format, the ISPL presents a wonderful opportunity for the new owners to join the league and become a part of this phenomenal growth story.