Lucknow – India’s leading consumer electronics brand Portronics has officially announced its sponsorship deal with Lucknow Super Giants (LSG) for the upcoming IPL 2025 season. This partnership is a strategic move aimed at strengthening Portronics’ presence among cricket lovers across the country.
Why This Partnership Matters?
Portronics, known for its innovation in audio and digital accessories, will have its branding featured prominently on the lower part of LSG jerseys throughout the IPL 2025 season. The brand aims to leverage India’s massive cricket audience and increase its emotional connection with fans.
Statements from the Leadership
Jasmeet Singh – Founder & Director, Portronics
“We’re proud to join hands with Lucknow Super Giants as their official sponsor for IPL 2025. Cricket in India is more than just a game—it’s an emotion. At Portronics, we aim to enhance everyday experiences through innovation. This partnership will help us bring fans closer to the action through our sound solutions.”
Vinay Chopra – CEO, Lucknow Super Giants
“Portronics mirrors our values of performance, innovation, and a fan-first approach. We welcome them to the LSG family and look forward to delivering memorable experiences both on and off the pitch.”
Get into the game mood with Portronics, our Official Sponsor 🎧 pic.twitter.com/5oj9AolkI3
— Lucknow Super Giants (@LucknowIPL) March 21, 2025
Partnership Highlights
| Feature | Details |
|---|---|
| Official Sponsor | Portronics |
| Team | Lucknow Super Giants (LSG) |
| Season | IPL 2025 |
| Branding Location | Lower section of the team jersey |
| Brand Focus | Experience-driven marketing, sound innovation, fan engagement |
| Official Website | www.portronics.com |
About Portronics
Portronics (short for Portability + Innovation) has been a trusted name in India’s consumer electronics market for over 14 years. With a wide range of 500+ products across five main categories—Audio, Car Accessories, Computer Accessories, Mobile Accessories, and Smart Gadgets—Portronics continues to innovate and improve the everyday tech experience.
Let the game begin! 🏏
— Portronics (@Portronics) March 23, 2025
Get ready to cheer loud & proud! #portronics #LSG #GiantsPlayLoud pic.twitter.com/nd2eCuLl66
Impact of the Partnership
This collaboration is more than just jersey branding—it’s a strategic step into sports marketing that offers:
- High emotional connect
- Massive visibility
- Alignment with India’s biggest entertainment event – IPL
Portronics aims to capitalize on this opportunity to reinforce its identity as a brand that powers life’s everyday moments with tech that works—and sounds amazing.
With IPL 2025 around the corner, the Portronics x LSG partnership sets the tone for a high-energy, fan-driven season. As cricket fever rises, expect Portronics to be in the middle of the action—both on the field and in your gadgets.
