Nothing, a tech brand based in London, is teaming up with Royal Challengers Bengaluru (RCB) as an Associate Sponsor for the T20 Season in 2025. They’re known for their cool design style and making tech enjoyable. Nothing has been growing quickly in India, recently noted as the fastest-growing smartphone brand in 2024 with a huge 577% growth (Counterpoint). This partnership is a big move for them.
As part of the deal, you’ll see Nothing’s logo on the RCB players’ pants, on the left leg for right-handed batsmen and on the right for left-handed ones. This shows how Nothing wants to connect with young people and Indian fans, and RCB is just the right fit. Both share a drive to inspire change and reflect the dreams of dedicated fans making their mark in different areas.
Akis Evangelidis, Co-founder & India President, shared, “Cricket is a huge part of Indian culture, uniting millions with its passion. At Nothing, we share that community vibe and ambition, which makes our partnership with RCB feel right. We’re excited to engage with India’s most passionate fans and be part of this amazing experience.”
Rajesh Menon, COO of RCB, added, “We’re looking forward to working with Nothing to bring innovation to India. This partnership matches RCB’s goal to shake things up, and we’re eager to enhance the fan experience with Nothing’s fresh take on connectivity.”
The T20 2025 season kicks off on March 22, 2025, with Kolkata Knight Riders facing RCB at Eden Gardens. RCB’s first home game will be on April 2, 2025, against Gujarat Titans.
